Education and training for professionals

This branch covers writing education and assessment materials for health professionals and organisations’ own staff, divided by the kind of commission: accredited continuing education, mixed-media training programmes and assessments. It leaves teaching medical writers, patient education, general visual and spoken production, and promotional communication to neighbouring branches.

• Continuing medical education — accredited CME and CPD, from funding and independence through needs assessment, learning design, content, delivery and outcomes
• Training materials for a mixed-media programme — instructional design, eLearning, classroom sessions, facilitator materials, reinforcement and pharmaceutical sales training
• Examination and assessment materials — objectives, question formats, scoring, reliability, validity, item quality and delivery