Promotion and its rules

This branch covers pharmaceutical promotional communication, divided by the aspect of the work: campaign materials, copy, industry interaction codes, payment disclosure and national advertising frameworks. It leaves accredited education to continuing medical education, publication interests to industry funding and disclosure, creative collaboration to working with creative teams, device promotion to medical devices, and agency careers to medical communications and agency roles.

• What a promotional campaign is made of — brand strategy, audiences, formats, briefs, competitive research and new-market materials
• Writing promotional copy — audience and medium, expressed and implied claims, comparisons, evidence, risk information, images and review
• Codes of practice on promotion and interactions with health professionals — industry codes, anti-bribery obligations, professional meetings, jurisdiction and keeping current
• Disclosing payments between industry and health professionals — reporting responsibilities, covered transfers, national and industry disclosure routes, and publication support
• National rules on medicine advertising — the UK framework, the development of US consumer advertising, and US promotional review and enforcement