Web, social media and outreach
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This branch covers health communication for the public through digital channels and organisational outreach, divided by the channel or form being produced. Health journalism, creative nonfiction, patient education leaflets, trial-recruitment advertisements and general layout principles sit outside this branch.
- Digital health content — websites, email, forums and QR codes, including usability, findability and reusable content
- Health apps and digital care — applications and digital-care services, their authorship, quality, privacy and medical-writing needs
- Blogs and columns in a writer's own voice — personal health writing, credibility, audience, register and the commitment of regular publication
- SEO health blogs and content marketing — search-led content planning, drafting, trust signals, distribution and maintenance, including discovery through AI answers
- Social media — research posts, healthcare and pharmaceutical channels, and evidence on hospital use and engagement
- Member and organisational newsletters — purpose, budget, schedule, delivery, volunteer production and content for a recurring member publication
- Public relations and the press — press releases, public relations plans and crisis communications