Communicating with animal owners

This sub-branch covers writing for and deciding with the people who keep animals, and a reader chooses here by whom the communication engages: owners and the public at large, reached by a practice's public relations and by comics, or one owner sharing a treatment decision with the vet. It leaves the producer of a farmed herd to writing about production animals, the owner-facing work a veterinary writer is commissioned for to the work a veterinary writer does, and the decision a human patient weighs to patient decision aids.

• Reaching animal owners and the public — a practice's reputation built before it is tested, and animal welfare drawn in comics for owners
• Shared decision making with animal owners — the vet and the owner deciding together for an animal that cannot: the client as expert on the animal, models borrowed from psychology, options rather than instructions, judging it by more than client satisfaction, what slows it, and carrying it beyond the research literature