Video and multimedia

This branch covers producing and publishing video and multimedia content, divided by the work involved: shaping a video, specifying it in a storyboard and running a continuing video channel. It leaves publication enhancements, live talks and slides, whole training programmes and video formats for trial-results summaries to neighbouring branches.

• Video content — production planning, story, sound, presenters, interviews, screen visuals, pacing, animation workflows and recording live presentations
• Multimedia storyboards — content planning, slide components, narration, animation instructions and review before production
• Running a video channel — audience strategy, scheduling, discovery, promotion and evaluation, with professional interview and children’s hospital channel examples