Choosing and using the marketing channels

This branch covers freelance marketing channels, divided by channel and by the decisions about selection, measurement and time allocation. Positioning, marketing materials, referrals, individual client approaches and professional-network profiles sit outside this branch.

• Choosing and measuring the marketing channels — costs, article syndication, return on investment, combinations of tactics and reported results
• The website and the online channels — website value, content and costs, blogs, mailing lists and freelance marketplaces
• Freelance directory listings — search access, fees, searchable profiles, enquiries, paid work and directory improvements
• Running a mass e-mail campaign without becoming spam — channel suitability, campaign practices, recipient experience and examples
• Making time for marketing alongside client work — protected business time, changing allocations and priorities when sales and delivery compete