Online presence
1 min read10 pages below
This branch covers a medical writer’s professional presence online, divided by the decisions and activities involved: its value, branding, search visibility, profiles, network selection, connections, posting, scheduling, remote networking and community conduct. It leaves CVs, other freelance marketing channels, independent publishing as writing practice, organisational social-media communication and choosing a specialism to neighbouring branches.
- Whether an online presence is worth the effort — findability, a presence suited to the practice, degrees of engagement and measures of return
- What you are branding — reputation, values, purpose, authenticity, employer brands and presenting two specialisms
- What a search returns about a medical writer — reviewing search results, privacy, employer use of online information and author identity
- The professional network profile — audience, images, headlines, summaries, skills, experience, samples, recommendations and availability
- Choosing networks — selection decisions and the uses of particular platforms and audiences
- Connecting and interacting online — introductions, useful exchanges, maintaining networks, group participation, prospecting and referrals
- Posting and engaging — content, consistency, strategy, measurement, testing and learning
- Scheduling and managing posts — publication rhythm, routines, management tools and human oversight
- Networking online when colleagues cannot meet in person — connections while working alone or travelling and scheduled group discussions
- Conduct in online communities — boundaries, respectful disagreement, tone, contribution and responses to hostility