Choosing networks
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This branch covers selecting networks for a medical writer's professional presence, divided into selection decisions and the distinctive uses of particular platforms and audiences. Profile writing, professional branding, and general online interaction belong to their own branches.
- Choosing which networks to be on — audience, purpose, professional expectations, and dated usage comparisons
- Evaluating a new social network — audience and access, integration, discoverability, control, privacy, and maintenance
- Using Twitter as a medical writer — professional uses, feed selection, discussion, audience reach, research contacts, and topic monitoring
- Using Facebook pages professionally — personal and professional presence, lay-reader feedback, pages and profiles, and feed relevance
- Publishing on Medium as a medical writer — purpose and audience, story preparation, earnings, branding, and control
- Using Pinterest for a professional presence — boards, captions, followers, business accounts, and analytics
- Reaching academic scientists — identifying academic clients and the channels used to reach them