Choosing networks

Reaching academic scientists

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Reaching academics calls for identifying the scientists a writer wants to work with and the channels they use.

Writers seeking academic clients should first identify which scientists they want to contact. Scientific Facebook groups are a possible place to offer services, supported by a Facebook page and, for writers willing to pay, sponsored advertisements. Other possible routes are major associations, conferences and referrals from previous collaborators.

Writers should consider how a scientist would look for a writer or editor; a web search is a likely starting point. A website or blog should therefore appear in search results. For a more targeted approach to finding a particular scientist, a writer can telephone the relevant association or consult its pages.

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