Publications and Medical Communications
Poster and oral presentation
Chapter 11 of 291 min read
Build around one communication objective. Use visual hierarchy to answer: why, how, what happened, what it means. Keep type legible at expected viewing distance. Use figures and tables that reveal patterns; remove decorative complexity.
For talks, design slides to support speech. One slide should make one main point. Put the conclusion where the audience can see the evidence behind it. Rehearse timing and questions. A presentation is a live reader journey, not a manuscript broken into rectangles.